In a move to establish its presence in the AI space, Apple Inc. is reportedly testing its generative AI tool, AppleGPT, to rival the likes of Google’s Bard and OpenAI’s ChatGPT. With the internal development of its framework, Ajax, Apple aims to create powerful language Model-based chatbots that can respond to queries and generate human-like text.
According to a recent report by Bloomberg, Apple’s Ajax framework was inspired by Google JAX and is currently hosted on Google Cloud. Leveraging this technology, the tech giant has already created an in-house chatbot named AppleGPT, which is now undergoing rigorous testing.
While AppleGPT is currently available for use by the company’s employees, concerns surrounding the responsible use of generative AI have prompted the company to pause its broader release.
An anonymous source within Apple revealed that the chatbot’s functionalities closely resemble those of its commercially available counterparts, such as Bing AI, ChatGPT, and Bard. The technology is an excellent instrument for data summarization and answering queries based on the trained dataset.
Prominent figures in the company, including Apple’s head of AI, John Giannandrea, and the head of software engineering, Craig Federighi. The collaboration of several teams indicates Apple’s seriousness in exploring the potential of AI.
Apple’s subtle move into AI
Apple’s venture into AI comes amidst a broader industry trend, with companies like Microsoft, Alphabet, and Ndivia also investing heavily in AI research and development. Although Apple has maintained a relatively low profile in the AI space compared to its competitors, it has subtly integrated advanced AI features into products such as its Mixed Reality (MR) headset and Apple Photos. Apple had previously banned its employees from using ChatGPT and other third-party AI platforms.
The news of Apple’s AI advancements has already made a notable impact on the stock market, with the company’s shares rising by 2% following the announcement. In contrast, Microsoft, Alphabet, and Ndivia experienced a minor 1% dip in their share values.
As of now, Apple has not finalized a strategy for releasing its AI tools to the public, leaving users and industry experts eagerly awaiting further updates on this exciting development in the world of AI.
Photo Credit: Sumudu Mohottige(Unsplash)
