Salesforce released the pricing and release information for its Service GPT, Sales GPT, and Einstein GPT Trust Layer. These products emphasize efficiency and customize customer engagements through generative security standard AI.
Salesforce integrated the generative AI features from Einstein GPTs into its product lineup. This product did not compromise on data security and compliance measures. This comprehensive solution aims to boost productivity and empower organizations to establish personalized customer interactions.
Service GPT
Service GPT enables users to create individualized responses and automatically condenses customer interactions for future use. During a pilot implementation, Service GPT proved its effectiveness by assisting The Auto Club Group (AAA) in achieving a remarkable 20% increase in case resolutions. Service GPT’s key features encompass the automatic generation of personalized responses and concise summaries of service cases and customer engagements. This product leverages case data and customer history for optimal results.
Sales GPT
AI-driven customer emails generated by sales GPT, drawing from contextual customer data securely stored in Salesforce. Sales GPT automatically generates personalized emails, integrating CRM context to streamline the sales process and eliminate time-consuming tasks.
The Einstein GPT Trust Layer
The Einstein GPT Trust Layer guarantees that customer data remains exclusively within Salesforce, preventing any storage by third-party LLM providers or its utilization for model training. A number of crucial components make up the Einstein GPT Trust Layer, including encrypted communications, zero data retention, data access checks, a feedback store, and an audit trail.These robust features ensure secure data handling and regulation compliance and facilitate continuous improvement.
Salesforce Investment in Generative AI
Generative AI holds immense potential in swiftly assisting organizations to customize customer interactions at a large scale. According to Salesforce’s research, 68% of workers believe that generative AI will significantly enhance their customer service capabilities, ultimately leading to an average time savings of five hours per week. This promising outlook highlights the transformative impact of AI in revolutionizing customer service practices.
Salesforce’s investment in Generative AI has resulted in the creation of real-time, exclusive data-driven functionalities. In August, Salesforce plans to raise its price list by an average of 9% across its Sales Cloud, Service Cloud, Marketing Cloud, Industries, and Tableau offerings. The company has dedicated over $20 billion to research and development. The company aims to improve efficiency and reduce operational costs through innovative technologies like Generative AI.
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